Blazing Reflection
Directors Sarah Chatfield and Chris Sweeney have partnered to make Blazing Reflection, a dynamic new fashion film that launches New York based motion fashion site Imagine Fashion.
Sarah Chafield’s breakthrough came with the colourful promo for Lily Allen’s single Alfie. The live action and puppet based video was a huge success, and Sarah was subsequently commissioned for a variety of other top pop acts including the Noisettes, Lykke Li and Annie. She was awarded Best New Director and Best Pop video for Alfie at the CADs awards in June of 2007.
Chris Sweeney worked at MTV directing music shows including Making The Video and MTV Diary of for acts such as Dizzee Rascal, Take That, Franz Ferdinand, the Zutons and We are Scientists. He's also directed videos for Marina and the Diamonds and Will Young.
Imagine Fashion, is a multi-channel fashion experience designed for mobile and online and launched on March 31st.
